Master the two most dominant platforms in e-commerce and become an expert in online retail. This specialized course is a deep dive into two distinct business models: the “store-within-a-store” model of Amazon, the world’s largest marketplace, and the independent brand-building power of your own Shopify store.

By learning both, you diversify your skills and multiply your opportunities for success. Learn the “insider” strategies for product research, marketing, and scaling on each platform.

What You Will Learn:

• Amazon FBA: Master the “Fulfillment by Amazon” model, from product research to launching and ranking your product.

• Amazon PPC: Learn to create and manage profitable “Pay-Per-Click” ad campaigns on the Amazon platform.

• Shopify Store Setup: Build a beautiful, professional, and trustworthy store from scratch using Shopify.

• Shopify Apps & Themes: Learn to customize your store’s functionality and design to maximize conversions.

• Sourcing & Logistics: Find reliable suppliers for both Amazon and Shopify.

• Marketing for Shopify: Drive traffic to your store using Facebook Ads, influencer marketing, and SEO.